Our CSR Programs
We are working hard to return the love we have received from our communities,
to promote their development and happiness.
This is the corporate philosophy of McDonalds’s. The ‘Ronald McDonald Soccer Club’ is a program to help children learn to the spirit of team work while playing soccer, promoting balanced and active life style.
The ‘Happy Burger Campaign,’ which is a community program that gives hamburgers to members of the community who need a loving hand, and the ‘Seoul Neighborhood Guard’ that helps Seoul make a safer city for women are some other efforts McDonald’s Korea is making to fulfill its responsibilities as a healthy corporate citizen.
We also want to give hope to sick children. The independent charity foundation, ‘Ronald McDonald House Charities,’ provides a house away from home for children with tumors and also operates a children’s hospital school program to help children continue their school work at hospitals so that they may have a bright and healthy life.
Ronald McDonald Soccer Club
Ronald McDonald Soccer Club
McDonald’s offers ‘Soccer Class,’ which is especially for children as a free program, in Busan area with Busan I-park professional soccer club.
Professional Youth coaches visit each elementary school to provide systematic and specialized education on the basics of soccer. The class takes place instead of physical education class in school and approximately 190,000 children have been benefited from the program to this day. Organized and fun education program allows children to learn how to team-play with others while building up their physical strength.
Soccer Class for Children from Multicultural Families
To help children from Multicultural families develop good health and integrate into society, McDonald’s is working with Seoul City and FC Seoul on the ‘Soccer Class for Children from Multicultural Families.’ By having children from Multicultural families participate in the program together with Korean children, we are helping them to improve their fitness and sociability. McDonald’s wants to give children from Multicultural families, who frequently are excluded from cultural and sports activities, the chance to make great memories and learn through a number of experience-based activities, including special family weekend activities and trips to watch the home matches of FC Seoul.
Soccer Class with Dad
‘Soccer Class with Dad’ provides effective and structured soccer classes to fathers who want to spend more time with their children, and helps them to teach their children later.
Fathers and children learn the basics of soccer such as dribbling, passing and shooting from full-time coaches in Seoul and Busan, as well as soccer training through various games. This is a fun and effective training program that has become quite popular among participants.
Soccer Coaching Workshop
Isn’t teaching teachers the best way to benefit the most students? McDonald’s is working with the Busan Metropolitan City Office of Education and Busan I-park on an annual soccer training program for elementary school PE teachers, so that they can learn skills to teach students in class.
To help teachers run well-organized and effective soccer classes at school, coaching videos for different youth skill levels were produced in collaboration with Busan’s professional soccer team, Busan I-park.
Happy Burger Campaign
‘Happy Burger’ is a campaign that gives hamburgers to neighbors who need a helping hand. In September 2013, McDonald’s signed a work agreement with the Korea National Council on Social Welfare and the Segye Times.
This campaign, which is sponsored by the Ministry of Health and Welfare, plans to give 800 Bulgogi Burgers and beverages to children’s welfare facilities that need help in eight cities around the nation, for a total of 40,000 meals donated each year.
Seoul Neighborhood Guard
In November 2013, McDonald’s signed an agreement with Seoul Metropolitan City to create ‘Seoul Neighborhood Guard,’ with the goal of making Seoul a safer city for women.
In this program, about 750 chosen McDonald’s delivery drivers, ‘Riders,’ will be town guards. These Riders will promote safety by monitoring and reporting any incidents of violence against women in high-risk areas, such as dark alleys, while on delivery.
Ronald McDonald House Charities
Ronald McDonald House Charities is a globally trusted non-profit organization. It establishes and supports a variety of programs to improve the health and welfare of children around the world.
In Korea, it was established in 2007 and operates a ‘children’s hospital school’ for children with tumors at the Shinchon Severance Hospital and Yangsan Pusan National University Hospital, to support these children in their transition back to normal life and school and help them recover quickly through play therapy.
We will continuously work to improve the lives of Korean children through ‘Ronald McDonald House,’ a home away from home for patients and their families.Ronald McDonald House Charities