Story

McDonald's Brand Philosophy

From a small restaurant in 1955 to today, McDonald's remains committed to becoming our customer's favorite place and way to eat.

The #1 Food Service Company

As a company that provides products and services to customers in over 36,000 restaurants across more than 100 countries, McDonald’s is a Quick-Service Restaurant (QSR) that everyone loves and the #1 Food Service Company. McDonald’s is continually working hard to provide a better experience for its customers.

About McDonald’s Korea

Since entering the Korean market in 1988, McDonald’s Korea has been leading the domestic Quick Service Restaurant (QSR) industry for the past 37 years by introducing various initiatives for the first time in Korea, such as the Drive-thru platform McDrive, 24-hour operations, the breakfast menu McMorning, and delivery order service McDelivery.

McDonald's Korea's Journey

Now ~ 2020

2019 ~ 2010

2009 ~ 2000

1999 ~ 1990

2025

5th Anniversary of TOK(Taste of Korea) Project
McDonald’s Delivery Service Convergence

2024

Held '2024 McDonald's Family Walking Festival (now Happy Walk)'
Completed the implementation of visually impaired voice guidance to all company-owned restaurants nationwide
Introduced the industry's first 'Biowax wrap paper' and expanded the use of recycled PET (r-PET)

2023

Published "Brand Story", McDonald's Korea 35th anniversary commemorative book
Held McDonald's X New Jeans "Chicken Dance Campaign", targeting 10 Asian countries
Enabled the voice guidance function to kiosks for the visually impaired

2022

Held Boseong Green Tea Pork Burger Festival
Introduced electric bikes in all company-owned restaurants nationwide
Official launch of "My McDonald's Reward" program

2021

Launched Korea's first Tandem Drive-thru
First launch of "Taste of Korea" Project
Launched "BTS Meal"

2020

Opened a future-oriented and eco-friendly restaurant, Goyang Samsong DT
Introduced "Best Burger" for the first time in Asia to upgrade the taste and quality of the burger