Story
Together with neighbors and the community
This commitment is reflected in our ongoing efforts to support local communities and drive positive change.
McDonald's brings the 'Taste of Korea',
supporting local farms and enhancing burger flavor
"McDonald's Korea is introducing distinctive tastes from various regions through the 'Taste of Korea' project and is providing differentiated tastes and high-quality ingredients. It is launching local menus, such as the Changnyeong Garlic Burger, Boseong Green Tea Pork Burger, Jindo Green Onion Cream Croquette Burger, and Jinju Pepper Cream Cheese Burger, while coexisting with local farmers through these initiatives. These burgers have sold over 24 million units and are contributing to the local economy by sourcing more than 800 tons of domestic ingredients. In addition, McDonald's Korea uses locally sourced ingredients, including lettuce, eggs, and chicken, and sources over 17,000 tons of these ingredients annually."
A restaurant for everyone, without leaving anyone behind
McDonald's Korea has introduced height adjustable kiosks for customers using wheelchairs since 2018. Starting in July 2024, we also introduced kiosks with voice guidance devices for the visually impaired across all company-owned stores nationwide, becoming the first in the domestic QSR industry to significantly improve accessibility.
Visually impaired customers can connect their headphones to kiosks and receive voice guidance throughout the ordering process — including menu items, prices, and calorie information. In addition, McDonald’s Korea has installed Braille blocks on the floors of all company-owned stores and marked table numbers in Braille to support its Table Service. A call button is also available for customers with disabilities to request staff assistance.
A home where sick children can stay close with their families,
Ronald McDonald's House
RMHC Korea is a global non-profit organization that operates ‘Ronald McDonald House,’ a home-like shelter near hospitals for seriously ill children and their families. It opened its first facility at Yangsan Busan National University Hospital in 2017 and is currently planning to build another facility in Seoul.
McDonald’s Korea has been RMHC Korea's largest sponsor.
McDonald's Happy Walk:
A fundraising walk where steps turns into donations
McDonald's Korea held the '2025 McDonald's Happy Walk' at Seoul World Cup Park in May 2025. This event is a 4km walking event for the whole family, raising approximately 216.25 million KRW through donations from approximately 5,000 participants and partners, which were delivered to RMHC Korea.
The Happy Burger,' a burger not on the menu
"The Happy Burger is a social contribution campaign that McDonald's Korea has been running since 2013. The activity delivers messages of gratitude and support to firefighters, medical staff, and vulnerable groups in our community. To date, we have donated approximately 250,000 burgers, leading the way in spreading a positive influence in the local community.
Recently, McDonald's has been actively expanding Happy Burger campaign in cooperation with local children's centers when opening new stores.
In recognition of McDonald's continuous support and efforts since the agreement with the National Fire Agency for 'The Happiness Burger Campaign' in 2018, McDonald's received the certificate of appreciation for '2022 Firefighter Treatment Improvement Support' and '2022 Seoul Volunteer Merit Award.
Employee volunteering at ‘Purme Social Farm’, supporting the independence of people with developmental disabilities
McDonald’s Korea regularly visits ‘Purme Social Farm’, an advanced smart farm that supports the independence of young adults with developmental disabilities, to carry out volunteer activities with its employees. This initiative is part of our commitment to practicing McDonald’s core values of ‘Inclusion’, which respects diversity and provides opportunities for all, and ‘Community’, which contributes to society as a good neighbor.